What makes a successful brand or franchise aimed at kids? Often the first piece of media that entices children or young teens is a movie, television show, or toy line. From there companies can expand with multiple forms of media and merchandising – including video games.
Video games have reached an odd era when it comes to kid-friendly brands. In the 90s and early 2000s, a major video game tie-in was pretty much guaranteed, and many of these games were extremely well-produced and successful. But gradually the games declined in quality and were rushed out the door as games became much more advanced. Many major toy and kid-focused companies all but abandoned gaming – until mobile.