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In the fall of 1998, Pokémon hit U.S. shores. The Japanese mega-hit descended on the West with a multi-pronged media approach. Eager kids and teens were bombarded with the anime TV show, Gameboy games, and an endless parade of toys and full-length films. This massive approach turned into a huge success, and Pokémon remains one of the most beloved and popular children’s franchises. Ask anyone (kid or otherwise) to identify the now iconic electric yellow mouse who’s become a staple at the Macy’s Thanksgiving Day Parade and they will definitely know who he is.
Now we are poised on the precipice of an eerily similar situation. Yo-Kai Watch has been out for two years in Japan. It’s already spawned several 3DS games, a popular anime TV show, manga (Japanese comics), a feature film, and numerous toys and merchandise, including the watch.
Yo-Kai Watch just began airing on Disney X-D in the U.S. several weeks ago. The first game was released on November 6 for the 3DS. If Pokémon is any indication, Yo-Kai Watch could prove an equally big hit in in the U.S., despite having its roots in Japanese folklore.